Hands-on product & design leadership
15+ years across Europe & the Middle East
- SRMG
- Pollen
- BT
- BT Wholesale
- Reinventry
Selected work
- 2024–2026 GOATA football app bringing fans closer to the game. VIEW CASE STUDY →
- 2024– Billboard ArabiaTranslating a global music brand into an authentic Arab experience. VIEW CASE STUDY →
- 2022 PollenLed the design system and Backstage teams, which managed all internal tools. VIEW CASE STUDY →
- 2022– Zoud.Founded a fragrance brand that makes oud accessible to everyone. VIEW SITE →
- 2013–2018 BoxlistA B2B marketplace simplifying business procurement. VIEW CASE STUDY →
- SRMG
- Billboard Arabia
- GOAT
- Asharq
- Sayidaty
- Al Majalla
- Independent Arabia
- Akbar 24
- Argaam
- SRMG Academy
- SRMG Think
- Pollen
- BT
- Imperial Brands
- Reinventry
- Zoud
Places I worked
- 2023– SRMGSenior Manager, Experience DesignLeading design, strategy and product. Launched multiple products and embedded AI into how the team works. VIEW CASE STUDY →
- 2022 PollenSenior Design Manager, Design System & Backstage TribesLed the design system and Backstage teams, which managed all internal tools. VIEW CASE STUDY →
- 2019–2021 BTProduct Design Manager, Enterprise & Business DomainLed design, scaled the team to 40+ designers, introduced discovery and research frameworks, and rebuilt the design organisation and operating model.
- 2018–2019 BT WholesaleSenior UX DesignerTransforming B2B journeys to increase conversion.
- 2013–2018 ReinventryFounder & Head of Product & DesignLaunched Boxlist, a B2B marketplace.
- 2005–2017 Imperial BrandsProduct Manager, Service Design & Commercial LeadershipLaunched a B2B loyalty app used by 99% of UK independent retailers. Designed and shipped a sales ops tool that cut costs by 90% in a year.
Capabilities
What I do
- 01Product Strategy & Vision
- 02Product Design & UX
- 03Design Leadership & Team Building
- 04Digital Product Innovation (0→1)
- 05Design Systems & Governance
- 06AI-Enabled Product Experiences
- 07Service Design & Customer Experience
- 08Design Operations & Ways of Working
Testimonials
“Zubes has been an incredible leader and mentor during my time at BT. He has one of the sharpest design minds I have ever come across and has been a relentless trooper in bringing user-centred design to the forefront of every conversation.”
Product design manager, Omaze
“I learnt so much from Zuber in our time working together to support Pollen’s design team. He was an asset in conversations around team performance, career progression, capabilities, promotions, and hiring. Zuber is a first-rate people manager and team leader, and always received outstanding feedback collaborating with product peers on roadmaps and strategy. 100% recommended!”
Head of Design, Pollen